This was an ad that many of my nobles told us to check out all day during court today.
Mostly because they thought Rajesh Khanna looked like a serial killing psychopath whistling creepily in an empty hall full of whirling fans. (The mechanical kind, not the human ones.)
So we had a look between engagements, to see what all the ruckus was about.
Let us begin…
So we have Rajesh Khanna strolling through a corridor of light.
He looks so thin! He is strolling through a corridor of light and reminiscing about his old life…is he dead?
Alright…he is talking about his fans. Well we must give it to him, he was the first superstar of his land.
He says “babu moshaye!”
Nearly dead looking Rajesh Khanna + talking about the good old days + Babu Moshaye = Reenactment of the last scene of Anand?
Apparently not, he has more to say…
“No one can take my fans away from me”
He smiles and he whistles, surrounded by hundreds of twirling, silent fans.
And cut…fade to black.
Our first impression? Here it is –
Alright alright, let us get one thing off our chest first.
The last time we saw Rajesh Khanna he looked like this –
Basically like a shaggy over grown fat bear.
This is why it was such a shock to see him like this –
But other than that, it is difficult to pinpoint where exactly the creepiness comes from.
Perhaps it is the fact that he is standing in an EMPTY auditorium FULL OF FANS.
Perhaps it is the fact that his last line is –
“No one can take my fans away from me….”
Perhaps it is the way he smiles and then starts whistling even as the hundreds of fans twirl, the promise that no one can take his fans away from him still lingering over us like a death threat.
Havell fans, here is an advice from this side of the rive sane –
Did it occur to no one that the creepy factor could be dialed down and the nostalgia factor could be dialed up simply by having him sitting at home, in a peaceful and lovely arm chair, with ONE fan next to him?
He could be lost in the memories of his past before waking up, looking at the ONE fan running peacefully beside him and then giving a non-threatening line like
“Those fans are gone, but this fan has always been with me”,
Close with an ironic smile…
That idea didn’t work for you guys eh? You decided to go with the option b – Psycho?
To be fair, we feel it is actually is not such a bad concept, once the chills and goose bumps die down.
Despite the whistling murderer look, I thought the ad was a great example of brand matching image.
(Shah Rukh Khan, think about this next time to try to sell us tooth paste, We are begging you.)
It was fun to see Rajesh Khanna taking a dig at what has to be a painful acknowledgement for him – his spiral into obscurity.
Lets face it, there was a time when this man could not walk the streets without the army being called out to control the horde that was his fans.
The whole pun that even though those nutters are gone (thank god, I say), some fans are still with him is pretty clever.
although we have no idea how this is going to sell any fans.
If we were told – buy this fan because in the end, when all human life abandons us to my tears and faded memories, this fan will be the only thing left.
In that situation, the fan would seem less like a sturdy brand that accompanied us throughout our life and more like the perfect spot to position our noose.
heck, our suicide note would probably also say – “now no one can take this fan from me…”
but that’s just us.